![]() ![]() If a tabletop game campaign doesn’t offer some combination of rules, gameplay, and playthroughs, people are less likely to support it. This does not mean Kickstarter exclusives–instead, offer special components and promos for free via stretch goals or premium rewards that will be available later through your webstore.Ĩ. Invite them into the journey of the campaign and include special components/pricing that will motivate them to act now. Backers need a motivation to pledge now instead of waiting for later in the campaign or for the retail release. We even saw the impact of that off of Kickstarter via Between Two Castles of Mad King Ludwig–the original game didn’t have a robust solo mode, and I think the game’s marketability suffered as a result (hence why we added it in the Secrets & Soirees expansion).ĩ. For example, game campaigns without solo modes generally don’t do as well as other campaigns because you’ve excluded the growing number of gamers who play games solo. I’d expand it a bit for crowdfunding campaigns to overall compassion and inclusion. Alex described this as, “Don’t piss your backers off,” which is good advice for any business. ![]() I’ll share his video below so you can hear his full perspective, and today I’m going to build off his list and expand it to a full top 10.ġ0. Recently, Alex at BoardGameCo posted an excellent video listing 6 reasons why your crowdfunding campaign could fail (or not live up to its full potential). ![]()
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